Name: Cleo Schroeder
Occupation: Fashion Designer
Who is your role model: Diane Von Furstenberg
What do you like most about your job: Experimentation and creation
Daily ritual: The only constants are green tea, sketching, WWD and Bloglovin
The most rewarding part of my job is: Wearing it all afterwards and meeting girls that love their primary pieces!
What has been your biggest strength that’s helped you succeed in your industry? I just love it! If I didn’t there’d be no way I’d have the energy to work all day and all night!
Memorable celebrity encounter/interview: I don’t see and tell!!! Living in NY and working in fashion you meet a lot. However at a party last night Georgina Chapman (Marchesa) walked by and was an absolute vision in a full ostrich feather dress! I clearly get more excited about fashions set of celebrities.
Favourite quote: Do or Don’t do. There is no try. (Yoda)
Describe your personal style: Other than my love of high heels, I’m a total tomboy! I also wear a lot of hats…
Dream vacation spot? Maldives
What is your favourite thing to take pictures of? My clothing! Seeing the collection come together each season we shoot the lookbook is just beyond.
What has been your favourite event to attend? New York Fashion week!!
Favourite Vancouver Restaurant: Every time I visit, I always go to Coast for the oysters + wild salmon.
What is your biggest indulgence? Shoes! It’s the only thing I don’t make. My newest obsession is Pierre Hardy, comfortable and chic is hard to come by.
If there was more time in the day you would: Sleep!
Favourite social network: Twitter @primary_newyork
Favourite Blog: The Glamourai /Cut blog
Where do you go for good ideas? There’s nothing better than cool-girl spotting in NYC! When style is good here, it’s REALLY good.
Last song you downloaded: Foster the People album
What are you obsessed with right now? My new super bright snakeskin clutches, (available at http://shop.primaryny.com/ ) Long back midi-skirts, color-blocking and anything sheer.